| 男士护理品市场 |
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| 引用本文： | 欧霖拱.男士护理品市场[J].日用化学品科学,2011,34(4):35-39. |
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| 作者姓名： | 欧霖拱 |
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| 作者单位： | 福建省轻工业研究所,福建,福州,350003 |
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| 摘 要： | 分析了我国男士护理品市场的发展,并对男性皮肤的特征、男性护肤品的开发进行了论述。指出了中国男性护肤品市场已经初步显现出多品牌、多系列和多档次的竞争格局,男士化妆品已经从"通用型"走向"细分型"。男士护肤正以其不断递增的业绩和市场份额在美容市场中发挥着日益强大的影响力。
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| 关 键 词： | 化妆品 男士护理品 市场 发展 |
Male grooming market |
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| OU Lin-gong.Male grooming market[J].Detergent & Cosmetics,2011,34(4):35-39. |
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| Authors: | OU Lin-gong |
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| Affiliation: | OU Lin-gong(Fujian Light Industrial Research Insitute,Fuzhou,Fujian 350003,China) |
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| Abstract: | The development trend of male grooming market is analyzed,the characteristic of male＇s skin and the developments of male skin care products are related.It is pointed out that Chinese male skin care market has shown the competitive landscape with multi-brands,multi-serials,and multi-grade.The male cosmetics have changed from＂general＂type to＂segmentation＂ one.The male skin care is tapping its great potential in the beauty market with increasingly outstanding achievements and market share. |
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| Keywords: | cosmetic male skin care market development |
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