| 化妆品领域的市场、安全性和新技术发展趋势 |
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| 引用本文： | 张婉萍.化妆品领域的市场、安全性和新技术发展趋势[J].香料香精化妆品,2012(6):45-48. |
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| 作者姓名： | 张婉萍 |
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| 作者单位： | 上海应用技术学院香料香精技术与工程学院 |
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| 摘 要： | 主要从化妆品市场、化妆品安全性及化妆品的新型技术等三方面综述了化妆品领域的发展趋势。化妆品市场正经历着由概念营销向功效营销的转型;化妆品的安全性引起了广大消费者的关注,但应以科学严谨的态度来看待化妆品的安全性;化妆品领域新型技术主要包括了植物提取物、生物技术、新型乳化体系与包覆技术的研究,重点突出新原料、新工艺在化妆品领域中的应用。
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| 关 键 词： | 化妆品 功效营销 安全性 新型技术 |
Development Tendency of Market,Safety and New Technology in Cosmetic Industry |
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| ZHANG Wanping.Development Tendency of Market,Safety and New Technology in Cosmetic Industry[J].Flavour Fragrance Cosmetics,2012(6):45-48. |
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| Authors: | ZHANG Wanping |
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| Affiliation: | ZHANG Wanping(School of Perfume and Aroma Technology,Shanghai Institute of Technology,Shanghai 201418,China) |
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| Abstract: | The development tendency of cosmetics industry was reviewed from market,safety and new technology of cosmetics.The cosmetics market was transforming from the concept marketing to effect marketing.Therefore the safety of cosmetics had attracted the majority of consumers＇ attention,which should be treated rigorously and reasoningly.The new technology of cosmetics was involving in plant extract,biotechnology,new type of emulsion systems and coating technologies,focusing on the application of new materials and processing in the field of cosmetics. |
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| Keywords: | cosmetics effect marketing safety new technology |
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