| 民族文化差异与日用陶瓷的文化营销 |
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| 引用本文： | 许艳艳,黄志诚.民族文化差异与日用陶瓷的文化营销[J].佛山陶瓷,2006,16(7):27-29. |
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| 作者姓名： | 许艳艳 黄志诚 |
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| 作者单位： | 景德镇陶瓷学院工商学院,江西,景德镇,333000 |
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| 摘 要： | 在经济全球化的背景下,由于民族文化、区域文化差异性和多样性的存在,日用陶瓷企业在开展国际营销活动时需要一个行之有效的营销策略。本文通过分析民族文化差异,为日用陶瓷企业实施国际文化营销提供一些建议。
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| 关 键 词： | 陶瓷文化 民族文化差异 文化营销 |
National Culture Difference and Culture Marketing of Table Ware |
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| Xu Yanyan,Huang Zhicheng.National Culture Difference and Culture Marketing of Table Ware[J].Foshan Ceramics,2006,16(7):27-29. |
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| Authors: | Xu Yanyan Huang Zhicheng |
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| Affiliation: | Department of Business Administration Jingdezhen Ceramic institute Jiangxi 333000 |
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| Abstract: | Under the background of economical globalization,as the result of diversity of national culture and region culture,table ware enterprises need an effective marketing strategy.Some advices about how to implement cultural market strategy for table ware enterprises were given in this article through the analysis of national culture difference. |
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| Keywords: | ceramic culture national culture difference cultural marketing |
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