Characterization and optimization of color attributes chroma (C*) and lightness (L*) in offset lithography halftone print on packaging boards

The outcome of a print in production run plays a crucial role in commercial and packaging printing. In the growing packaging industry, colorfulness and saturated prints with high chroma attract the eye of the consumer. The design and layout of a packaging carton comprise of images that consist of halftones in the print process, which demand attractiveness and visibility using bright colors. In this research, an effort has been made to identify and analyze various parameters involved in offset lithography affecting color attributes of prints. This study also focused on the investigation of the best process conditions that would yield optimum color values through multiresponse factors such as chroma and lightness. A general full-factorial Design of Experiments (DOE) approach was used to evaluate the effect of prepress parameters such as screen ruling and dot shape and press parameters such ink viscosity and paper smoothness. These parameters were then optimized using a customized response surface design. From the experiment, it was observed that viscosity of the ink was a significant factor that majorly controls the color attributes. The surface smoothness of the paperboard was one of the factors influencing the improvement of color reproduction. A smoother surface makes even contact during ink transfer in the offset printing machine and hence reflects color with a higher chroma. The optimum parameters were as follows: 15 Pa s ink viscosity, 0.77 μm paper smoothness, and 200 lines per inch (lpi) screen ruling that resulted in increasing chroma (C*) in the middle and shadow tones in the halftones.