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BP神经网络应用于高等学校顾客满意度测评的研究
引用本文:段文娟.BP神经网络应用于高等学校顾客满意度测评的研究[J].辽东学院学报(自然科学版),2008,15(2).
作者姓名:段文娟
作者单位:辽东学院,师范学院,辽宁,丹东,118003
摘    要:引入顾客满意战略是高等教育教学评估新的理念和手段,所以对我国高等学校顾客满意度评价体系尝试研究,在确立评价体系的基础上,利用误差反向传播人工神经网络(BP网络)的多指标综合评价问题,建立了我国高等学校顾客满意度测评的BP模型。

关 键 词:BP神经网络  高等学校顾客满意度  模型

Application of BP Neural Network to Customer Satisfaction Measurement in Colleges
DUAN Wen-juan.Application of BP Neural Network to Customer Satisfaction Measurement in Colleges[J].Journal of Liaodong University:Natural Sciences,2008,15(2).
Authors:DUAN Wen-juan
Abstract:Introducing the strategy of customer satisfaction is a new idea and measure for teaching appraisal of higher education.A system for customer satisfaction measurement in colleges was developed.Using the multi-index evaluation of error back-propagation artificial BP neural network,a model for customer satisfaction measurement in colleges based on BP neural network was established.
Keywords:BP neural network  customer satisfaction measurement in colleges  model
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