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汽车经营企业市场营销策略研究
引用本文:汪波,刘铁春.汽车经营企业市场营销策略研究[J].河北工业大学学报,2003,32(4):49-52.
作者姓名:汪波  刘铁春
作者单位:天津大学,管理学院,天津,300072
摘    要:从产品品牌、包装设计、新产品开发3个方面论述了汽车经营企业的产品策略,阐述了汽车经营企业的销售渠道,如汽车营销体系的选择、差异化市场营销策略实施、企业和经销商的战略合作伙伴关系及利用电子商务手段进行网上营销等。

关 键 词:汽车经营企业  市场营销  产品策略
文章编号:1007-2373(2003)04-0049-04

Study on the Market Sale Decision about the Enterprise of Managing Cars
WANG Bo,LIU Tie-chun.Study on the Market Sale Decision about the Enterprise of Managing Cars[J].Journal of Hebei University of Technology,2003,32(4):49-52.
Authors:WANG Bo  LIU Tie-chun
Abstract:This article firstly expounds the product decision about the enterpriseof managing cars from three sides, such as product class, packing designing and new product development, and so on. Then, it analyses the sale places from four sides, the selection of sale system, implement of the different market sales, the strategic partner relation between the enterprise and seller and carrying out the sales in the net through electronic commerce.
Keywords:the enterprise of managing cars  market sale  product decisions  
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