| 证券业分析型CRM系统的研究与设计 |
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| 引用本文： | 王雪静,郭金旭.证券业分析型CRM系统的研究与设计[J].武汉理工大学学报(信息与管理工程版),2007,29(12):159-162. |
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| 作者姓名： | 王雪静 郭金旭 |
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| 作者单位： | 武汉理工大学,信息工程学院,湖北,武汉,430070 |
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| 摘 要： | 随着金融市场的开放和金融体制的改革,中国证券业面临着极大的挑战。结合证券业的特点,介绍了分析型CRM的概念与内涵,并在此基础上着重探讨了分析型CRM系统在证券业中的应用。详细介绍了证券业分析型CRM系统的设计与建立。
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| 关 键 词： | 证券 分析型CRM 数据仓库 数据挖掘 |
| 文章编号： | 1007-144X(2007)12-0159-04 |
| 修稿时间： | 2007年6月7日 |
Research and Development of Analytical CRM Systems |
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| WANG Xuejing,GUO Jinxu.Research and Development of Analytical CRM Systems[J].Journal of Wuhan University of Technology(Information & Management Engineering),2007,29(12):159-162. |
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| Authors: | WANG Xuejing GUO Jinxu |
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| Abstract: | With the opening to financial markets and financial system reform,the Chinese securities industry is facing great challenges.The concepts and denotative meanings of analytical CRM were introduced based on the characteristics of the securities industry.On this bases,the application of analytical CRM in securities industry was discussed.The design and establishment of the analytical CRM system in the securities industry were introduced in detail. |
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| Keywords: | securities industry analytical CRM data warehouse data mining |
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