| 提高品牌竞争力的战略举措 |
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| 引用本文： | 罗江.提高品牌竞争力的战略举措[J].安徽电气工程职业技术学院学报,2001,6(3):94-99. |
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| 作者姓名： | 罗江 |
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| 作者单位： | 安徽经济管理学院,合肥,230051 |
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| 摘 要： | 随着知识经济时代的到来和经济全球一体化的迅猛发展 ,中国的市场化程度明显提高 ,市场竞争已从产品的竞争越来越多地表现为品牌的竞争。品牌竞争力如何直接关系到我国一批知名企业的生死存亡。本文拟就品牌竞争力进行深入的分析 ,并进一步探讨提高中国企业的品牌竞争力的战略举措 ,真正创建出世界级的中国名牌
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| 关 键 词： | 品牌 竞争力 策略 |
| 文章编号： | 1009-1238(2001)03-0094-06 |
Strategic Measures to Enhance Competitiveness of Brand |
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| LUO,Jiang.Strategic Measures to Enhance Competitiveness of Brand[J].Journal of Anhui Electrical Engineering Professional Technique College,2001,6(3):94-99. |
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| Authors: | LUO Jiang |
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| Affiliation: | Anhui Econmic Management Institute 230051 |
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| Abstract: | Along with the coming of knowledge economic times and the rapid development of global unitization of economic, the marketing level of China has improved obviously. Market competition is more and more depending on brand competition. Brand competitiveness directly matters life and death of a batch of our famous enterprises. This article will go deep into analyzing competitiveness of band, further inquire into strategic measures to enhance competitiveness of brand, and truly establish world-class name |
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| Keywords: | brand of China Brand Competition Strategy |
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