| 优化企业管理 打造武钢品牌 |
| |
| 引用本文： | 罗群慧.优化企业管理 打造武钢品牌[J].武汉冶金管理干部学院学报,2003,13(3):26-27,34. |
| |
| 作者姓名： | 罗群慧 |
| |
| 作者单位： | 武钢集团公司企业管理部 湖北武汉430083 |
| |
| 摘 要： | 面临日趋激烈的市场竞争，越来越多的企业把打造国际知名品牌作为立足市场生存发展的大计。品牌战略越来越受到众多企业的重视。武钢如何打造品牌?确立武钢在市场乃至国际市场的优势地位，是值得深思和探讨的重大课题。
|
| 关 键 词： | 打造 武钢品牌 思考 |
Thoughts about Creating the Brand of WISCO |
| |
| Luo Qun-hui.Thoughts about Creating the Brand of WISCO[J].Journal of Wuhan Metallurgical Manager's Institute,2003,13(3):26-27,34. |
| |
| Authors: | Luo Qun-hui |
| |
| Affiliation: | Luo Qun-hui |
| |
| Abstract: | Facing increasingly fierce market competition,more and more enterprise regard creating the international well-known brand as fundamental guide of survival and development.Brand strategy receives numerous attentions of enterprises.How to create the brand of WISCO,establish dominant position of WISCO in domestic even international market?It is worth thinking deeply about and probing into these important issues. |
| |
| Keywords: | create brand of WISCO thought |
| 本文献已被 CNKI 维普 等数据库收录！ |
