| 浅析供电企业电力营销存在的问题及改进策略 |
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| 引用本文： | 石胜明,尹伟玲,周燕,青志明.浅析供电企业电力营销存在的问题及改进策略[J].重庆电力高等专科学校学报,2012(5):62-63,67. |
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| 作者姓名： | 石胜明 尹伟玲 周燕 青志明 |
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| 作者单位： | 重庆市秀山供电有限责任公司;重庆市电力公司壁山供电局;重庆市电力公司教育培训中心 |
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| 摘 要： | 在分析电力营销重要性的基础上，剖析目前电力营销管理中存在的诸多问题，并从观念、服务、产品策略、电费回收、价格策略等方面，提出相应的改进策略。
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| 关 键 词： | 电力营销 必要性 策略 |
Problem Analysis of Power Marketing in Power Supply Enterprises and Relevant Strategies for Improvement |
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| SHI Sheng-ming,YIN Wei-ling,ZHOU Yan,QING Zhi-ming.Problem Analysis of Power Marketing in Power Supply Enterprises and Relevant Strategies for Improvement[J].Journal of Chongqing Electric Power College,2012(5):62-63,67. |
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| Authors: | SHI Sheng-ming YIN Wei-ling ZHOU Yan QING Zhi-ming |
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| Affiliation: | 1.Chongqing Xiushan Power Supply Co.,Ltd.of Chongqing Electric Power Corporation,Xiushan Chongqing 409900,China; 2.Bishan Power Supply Bureau of Chongqing Electric Power Corporation,Chongqing 402764,China; 3.Educational Training Center of Chongqing Electric Power Corporation,Chongqing 400053,China) |
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| Abstract: | Based on the analysis of the importance of power marketing, this essay analyzes current problems in it as well as presenting relevant strategies for improvement in the aspects of concept, service, product strategy, electric charge recycling and price strategy. |
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| Keywords: | power marketing necessity strategies |
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