基于网络整合营销4I原则的高校图书馆信息素养教学思考

基于网络整合营销4I原则对信息素养教学开展研究，为高校图书馆的信息素养课程及教学设计提供理论依据与实践思考。4I原则对于信息素养教学的价值体现在强化教学保障能力、促进师生互动、提升课程质量，依托4I原则所强调的趣味、利益、互动、个性四个原则可分别针对教学内容、教学目的、教学方法、教学设计四个方面开展应用。网络整合营销4I原则在信息素养教学中的运用是一种以学生需求为导向的教学探索，通过新颖的教学模式吸引学生积极主动地参与到教学过程中从而提升教学效果。

Thoughts on the Information Literacy Teaching of University Library Based on the 4I Principles of Network Integrated Marketing

Based on the 4I principle of network integrated marketing, this paper studies the teaching of information literacy and provides theoretical basis and practical thinking for the information literacy curriculum and teaching design of university libraries. The value of 4I principle for information literacy teaching is reflected in strengthening teaching guarantee ability, promoting teacher-student interaction and improving course quality. The four principles of interesting, interests, interaction and individuality which are emphasized by 4I principle can be applied in teaching content, teaching purpose, teaching method and teaching design respectively. The application of 4I principle in information literacy teaching is a kind of student-demand-oriented teaching exploration, which attracts students to actively participate in the teaching process through novel teaching mode so as to improve the teaching effect.