| 中国企业国际化品牌营销背景与策略探析 |
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| 引用本文： | 杨静.中国企业国际化品牌营销背景与策略探析[J].南方冶金学院学报,2006,27(6):50-53. |
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| 作者姓名： | 杨静 |
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| 作者单位： | 江西理工大学经济管理学院,江西赣州341000 |
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| 摘 要： | 针对当今市场竞争已经进入国际品牌竞争时代，而我国品牌营销状况令人堪忧的现状，对中国企业如何有效实施国际化品牌营销战略提出了若干建议．
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| 关 键 词： | 国际化 品牌营销 战略 |
| 文章编号： | 1007-1229(2006)06-0050-04 |
| 收稿时间： | 2006-06-21 |
| 修稿时间： | 2006年6月21日 |
Chinese Enterprise Internationalization Brand Marketing Background and Strategy Research |
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| YANG Jing.Chinese Enterprise Internationalization Brand Marketing Background and Strategy Research[J].Journal of Southern Institute of Metallurgy,2006,27(6):50-53. |
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| Authors: | YANG Jing |
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| Affiliation: | Faculty of Economics and Managerial Science, Jiangxi University of Science and Technology, Ganzhou 341000, China |
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| Abstract: | To the serious situation of Brand Marketing in our country, since we have been into a new time of international brand competition, the paper put forward some suggestions for the Chinese business enterprises as how to carry out the strategy of the internationalization brand marketing effectively. |
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| Keywords: | internationalization brand marketing strategy |
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