企业品牌战略之商号权与商标权冲突的法律救济

商标和商号是企业重要的无形资产，承载着企业的商业信誉。近几年，商标权和商号权的冲突愈演愈烈，而且形式多样。讨论两者产生冲突的原因及主要形式，为企业提出相关预防方案，并对现行管理制度存在的问题进行了分析，提出相应的解决途径。

Legal Relief for Enterprise Brand Strategy

Trademark and trade name, as one kind of intangible property, represent the fame. In recent years, the conflicts between the trademark and trade name have been more is valuable to study the source and modality in these conflicts. In this article, based on the of the conflict, the preventive measures are suggested. The solution proposed in this paper to protect intellectual property owned by the enterprise. value of commercial serious than ever. It analyses of the cause may be a preference