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淮扬菜现状与发展策略研究
引用本文:刘涛.淮扬菜现状与发展策略研究[J].扬州大学烹饪学报,2005,22(1):6-10.
作者姓名:刘涛
作者单位:扬州大学,旅游烹饪学院,江苏,扬州,225001
摘    要:淮扬菜在其漫长的发展过程中曾演绎过辉煌的历史.在餐饮市场迅速发展和不断变化的今天,淮扬菜应在继承优良传统的基础上,顺应市场变化,积极改革创新,主动参与竞争,既要重视形象塑造,追求规模效益,实施品牌战略,增强创新意识,又要准确市场定位,提升文化品位和改善用人机制,以谋求长远的发展.

关 键 词:烹饪  淮扬菜  餐饮企业  经营策略

The Present Condition of Huaiyang Cuisine and the Strategic Study of Its Development
LIU Tao.The Present Condition of Huaiyang Cuisine and the Strategic Study of Its Development[J].Cuisine Journal of Yangzhou University,2005,22(1):6-10.
Authors:LIU Tao
Abstract:Huaiyang cuisine, in its long developing process, has witnessed a period of brilliant history. However, today, facing the rapid development and unceasing change of catering market, Huaiyang cuisine ,on the basis of inheriting its fine tradition, should conform to the marketing change, pursue active reform and innovation and take initiative part in the competition. On one hand, Huaiyang cuisine should pay enough attention to its image portrayal, seek large-scaled profits, practice brand strategy and strengthen innovation ideology. On the other hand, it has to find its fixed place on the market, raise its cultural grade and improve employment mechanism with a view to pursue its long-term development.
Keywords:cuisine  Huaiyang cuisine  catering enterprise  management strategy
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