| 知识经济时代企业形象战略系统论 |
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| 引用本文： | 陈汗青. 知识经济时代企业形象战略系统论[J]. 武汉理工大学学报, 1999, 21(5) |
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| 作者姓名： | 陈汗青 |
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| 作者单位： | 武汉工业大学 |
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| 摘 要： | 提出了创建中国ＣＩＳ体系的构想。论述了赢的策略——ＣＩＳ的涵延及其与知识经济的关系，强调“知识经济已见端倪，国力竞争日趋激烈”，ＣＩＳ已被推上经济与设计领域的前沿。
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| 关 键 词： | 知识经济 企业识别系统(CIS) 创造性工程 数字化技术 |
The Systematic Theory of Corporate Identity Strategy in the Time of Knowledge Economy |
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| Chen Hanqing. The Systematic Theory of Corporate Identity Strategy in the Time of Knowledge Economy[J]. Journal of Wuhan University of Technology, 1999, 21(5) |
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| Authors: | Chen Hanqing |
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| Affiliation: | Chen Hanqing |
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| Abstract: | Discusses the relationship between the knowledge economy and the CIS, providing the assume of creating Chinese CIS system, CIS is caiied the strategy of win. Emphasizes the emerge of the knowledge economy and the drastic competition of the national pawer.CIS has been pushed to the foreland of the morden economy and design. |
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| Keywords: | knowledge economy corporate image system(CIS) creationary engineering digital technique |
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