| 山西王莽岭风景区国内客源市场分析及定位研究 |
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| 引用本文： | 赵霞.山西王莽岭风景区国内客源市场分析及定位研究[J].河南机电高等专科学校学报,2011,19(4):36-38,52. |
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| 作者姓名： | 赵霞 |
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| 作者单位： | 河南机电高等专科学校管理工程系,河南新乡,453000 |
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| 摘 要： | 在问卷调查的基础上,对王莽岭的国内客源市场从人口、行为、心理及地域结构进行了细分,找出了对景区具有显著影响的五个核心变量,即年龄、收入、旅游方式、旅游动机及地域结构,然后根据以上五个核心细分变量对景区的国内客源市场进行了定位。
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| 关 键 词： | 王莽岭风景区 客源市场 市场定位 |
The Analysis and Positioning of the National Tourist Market of Mt.Wangmang Scenery Spot |
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| ZHAO Xia.The Analysis and Positioning of the National Tourist Market of Mt.Wangmang Scenery Spot[J].Journal of Henan Mechanical and Electrical Engineering College,2011,19(4):36-38,52. |
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| Authors: | ZHAO Xia |
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| Affiliation: | ZHAO Xia(Department of Management Engineering,Henan Mechanical and Electrical Engineering College,Xinxiang 453000,China) |
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| Abstract: | This paper makes a precious analysis of present tourist market according to relative variables such as geography,population,psychology and behavior and so on,as well as an analysis of the characteristic of tourist market.According to the analysis result of market characteristic,tourists' age,income,tourism method,tourism motivation and area structure,which have clear influence on Mt.Wangmang,are chose to be the five core variables to be the bases of tourist source market positioning. |
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| Keywords: | Mt Wangmang scenery spot tourist market position tourist market |
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