新农村建设背景下韶山红色旅游发展研究

社会主义新农村建设是一项长期而又艰巨的任务，许多革命老区在建设新农村过程中都以红色资源的优势走上了红色旅游的发展道路。韶山旅游经过30多年的发展，已经探索出具有伟人文化特色的红色旅游发展道路，但是仍存在一些亟待解决的问题。本文运用SWOT分析法，论述韶山红色旅游发展的优势与机遇、劣势与威胁，结合社会主义新农村建设的时代大背景，在实践调研了解韶山旅游真实现状的基础上，构建韶山在新农村建设背景下如何实现红色旅游可持续发展的策略框架，为韶山红色旅游的发展和韶山新农村建设提供参考依据。

On the Development of Shaoshan Red Tourism Under New Rural Construction Background

The socialist new rural construction ot has been a long-term and arduous tasK. Many old revolutionary areas have taken the advantage of the resource, and have developed the red tourism. Shaoshan has its own cultural charectertistics ofter 30years＇ efforts, but in the process of development, there still exists some urgent problems. Based on SWOT analysis, this paper deals with the advantages and disadvantages of the development of Shaoshan red tourism under the background of the socialist new rural construction. After much research into the present situation, this paper puts forward the strategies for the sustainalble development of red tourism in Shaoshan so as to pr mote the further development of tourism and the rew rural construction.