| 沉重的反思——重庆企业品牌建设误区分析 |
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| 引用本文： | 邢萱,蒋智毅,张锐.沉重的反思——重庆企业品牌建设误区分析[J].重庆工学院学报,2004,18(5):50-52. |
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| 作者姓名： | 邢萱 蒋智毅 张锐 |
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| 作者单位： | 重庆工学院,工商管理学院,重庆.400050 |
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| 摘 要： | 品牌是企业进入市场的通行证,又是一座城市的经济名片.回顾改革开放20多年来,重庆企业品牌发展之路,认真总结成功的经验和失败的教训,对促进重庆经济和重庆企业的进一步发展,都有着十分重要的战略意义.
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| 关 键 词： | 品牌化 强势品牌 驰名商标 规模经营 |
| 文章编号： | 1671-0924(2004)05-0050-03 |
| 修稿时间： | 2003年11月13日 |
Grave Re-thinking--Analysis on Misunderstanding in the Brand Construction of Enterprises in Chongqing |
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| XING Xuan,JIANG Zhi-yi,ZHANG Rui.Grave Re-thinking--Analysis on Misunderstanding in the Brand Construction of Enterprises in Chongqing[J].Journal of Chongqing Institute of Technology,2004,18(5):50-52. |
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| Authors: | XING Xuan JIANG Zhi-yi ZHANG Rui |
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| Abstract: | Brand is the pass of enterprises into market, and the economic business card of a city. Looking back on the brand development of Chongqing enterprises since the opening up to the outside world of China and summarizing honestly the experience and lessons of failures are of strategic significance to the promotion of the economy of Chongqing and further development of Chongqing's enterprises. |
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| Keywords: | brandization advantageous brand famous brand scale management |
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