游客体验真实性在三峡旅游产品商业化中的应用

旅游体验时代，游客的体验越来越备受关注，但是随着商业化的开发，旅游产品的真实性-受到了破坏，进而游客体验的真实性也受到影响，然而，游客体验的真实性与旅游产品的商业化有着密不可分的联系。本文从影响游客真实性体验的因素出发，探讨游客体验真实性对旅游产品商业化的重要作用，提高游客体验真实性并合理控制旅游产品的商业化，从而提高游客的满意度并实现三峡旅游业的可持续发展。

Applications of Visitors Experience in the Authenticity of the Three Gorges Tourism Product

In the travel experience era, the experience of tourists has been paid much more and more attention, but as the commercial development, the authenticity of tourism product has taken a knock. The authenticity of tourists experience has also been affected, while visitors experience tourism prod- ucts and the authenticity of the commercialization of the intimate contact. This article embarked from the factors influencing the tourist experience of authenticity, and investigated visitors experience the authenticity of the important role of tourism product commercialization, from raising visitors experience the authenticity to the reasonable control of the commercialization of tourism products, so as to im- prove the satisfaction of tourists and realize the sustainable development of the three gorges tourism.