| 手机移动支付的价值接受度模型及实证 |
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| 引用本文： | 朱阁,敖山,戴建华,李忱.手机移动支付的价值接受度模型及实证[J].北京机械工业学院学报,2011,26(1):42-48. |
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| 作者姓名： | 朱阁 敖山 戴建华 李忱 |
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| 作者单位： | 朱阁,李忱,ZHU Ge,LI Chen(北京信息科技大学,信息管理学院,北京,100192);敖山,AO Shan(北京大学,教育学院,北京,100871);戴建华,DAI Jian-hua(中国传媒大学,媒体管理学院,北京,100024) |
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| 基金项目： | 国家自然科学基金，北京市高校学术创新团队建设计划项目，北京市教委科技发展计划面上项目 |
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| 摘 要： | 通过社会调查方法和结构方程模型，采用改进的价值接受度模型（VAM）对手机移动支付的用户接受度进行了实证。结果表明，作为正向价值的功能价值和建立社会价值是影响用户对手机移动支付态度的主要因素，而感知风险和费用负向影响用户态度。
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| 关 键 词： | 价值接受度 移动支付 感知风险 移动商务 |
Value-based adoption model of mobile payment and empirical research |
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| ZHU Ge,AO Shan,DAI Jian-hua,LI Chen.Value-based adoption model of mobile payment and empirical research[J].Journal of Beijing Institute of Machinery,2011,26(1):42-48. |
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| Authors: | ZHU Ge AO Shan DAI Jian-hua LI Chen |
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| Affiliation: | ZHU Ge1,AO Shan2,DAI Jian-hua3,LI Chen1(1.School of Information Management,Beijing Information Science and Technology University,Beijing 100192,China,2.Graduate School of Education,Peking University,Beijing 100871,3.Media Management School,Communication University of China,Beijing 100024,China) |
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| Abstract: | After Internet payment,mobile payment has become a new online payment method as it is more convenient,efficient and faster.Although mobile payment has been widely accepted and adopted by mobile phone users in some countries,business of mobile payment still in China,lies in the starting stage.Through the method of social investigation and structure equation model,an improved value-based adoption model(VAM) is employed to empirical study on mobile payment users' acceptability.Results indicate that perceived f... |
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| Keywords: | value-based adoption model mobile payment perceived risk mobile commerce |
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