新经济时代我国信息产业营销策略探析

新经济时代 ,信息产业已成为我国最具活力的经济增长点之一 ,中国的信息产业市场也是最具潜力的市场。尽管近十年来有了迅速发展 ,但结构性矛盾日益显现 ,市场供需矛盾更为突出 ,本文主要探讨了新经济时代我国信息产业市场的特征与经营战略 ,提出了推动我国信息产业持续、快速、健康发展的一系列营销策略。但愿能对我国现代通信、电子计算机、信息资源等企业的发展有一定的借鉴意义

Study of Strategies for Marketing of Information Industry in China in the New Economic Era

In the new economic era,information industry has become one of the most active factors in the rapid economic development.Chinese information industry market also has the greatest potential.Although there has been the rapid development in the recent 10 years,the contradictions in the basic structure are becoming increasingly obvious,and the demand-supply tension appears even more evident.The present paper discusses mainly the features of Chinese information industry market and the operation strategies,and puts forward a series of strategies for marketing that might be able to help push forward the continuous,rapid and healthy development of Chinese information industry.It is hoped that this paper may be helpful to the development of China's modern communication,computer and information resources.