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考虑价格竞争及风险规避的闭环供应链协调机制研究
引用本文:邹 浩,刘纯霞.考虑价格竞争及风险规避的闭环供应链协调机制研究[J].湖南工业大学学报,2016,30(4):60-66.
作者姓名:邹 浩  刘纯霞
作者单位:湖南财政经济学院,湖南财政经济学院
基金项目:湖南省社会科学基金资助项目(15YBA062),湖南省高校科学研究基金资助项目(15C0238),湖南财政经济学院青年教师科研基金资助项目(Q201411)
摘    要:以1个供应商和2个价格竞争零售商组成的闭环供应链为研究对象,并考虑供应商和零售商双向风险规避特性,研究了闭环供应链的协调机制问题。通过对分散决策模型和集中决策模型的分析,构建了收益共享契约协调模型。最后,通过算例仿真分析了批发价格、销售价格、回收价格与风险规避系数的关系,并验证了模型的科学性和合理性。

关 键 词:价格竞争  风险规避  闭环供应链  收益共享契约  仿真分析
收稿时间:2016/3/14 0:00:00

On Coordination Mechanisms Governing the Closed-Loop Supply Chain in View of Price Competition and Risk Aversion Factors
ZOU Hao and LIU Chunxia.On Coordination Mechanisms Governing the Closed-Loop Supply Chain in View of Price Competition and Risk Aversion Factors[J].Journal of Hnnnan University of Technology,2016,30(4):60-66.
Authors:ZOU Hao and LIU Chunxia
Affiliation:Hunan University of Finance and Economics and Hunan University of Finance and Economics
Abstract:A study has been carried out on the coordination mechanisms governing the closed-loop supply chain, with one supplier and two competitive retailers subjects under investigation, and a bidirectional risk aversion involved in the process taken into account. A coordination model of revenue sharing contract has been established on the basis of the analysis of characteristics of decentralized decision-making model and centralized decision-making model. Thus, the feasibility and rationality of the model have been verified by analyzing with numerical simulations the inter-relationship between the wholesale price, sales price, recycling price and the coefficient of risk aversion.
Keywords:
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