优惠券促销定价模型及求解

为了提高优惠券的使用率，提出了一种新的优惠券促销定价模型及求解方法.通过分析优惠券销售的特点，把顾客分为有优惠券的顾客和没有优惠券的顾客两种类型，考虑优惠券面值和发放时间两个因素，以商家利润差最大化为目标建立了发放优惠券的定价模型，利用商务智能中的数据挖掘技术对商场中进行促销的几种商品的销售量进行了预测，并利用遗传算法对模型进行优化求解，通过实例仿真进行了验证.实验结果表明，该模型对于商家制订优惠券策略具有重要的理论意义和应用价值.

Promotional pricing model and solution for coupons

In order to enhance the utilization rate of coupons, a new promotional pricing model and its solution method for coupons were proposed. Through analyzing the sale characteristics of coupons, the customers were divided into two categories, namely the customers with and without coupons. With considering such two factors as the value and providing time of coupons as well as taking the profit deviation maximization of businessmen as the target, the pricing model for coupons was established. In addition, the sale quantity for several promotional commodities in the market was forecasted with the data mining technology in the business intelligence. The optimization and solution of the proposed model were conducted with the genetic algorithm, and were verified with the example simulation. The experimental results show that the proposed model has important theoretical significance and practical value for making the coupon strategy by businessmen.