| 成都文化旅游产业发展集聚战略的探讨 |
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| 引用本文： | 王瑀.成都文化旅游产业发展集聚战略的探讨[J].成都电子机械高等专科学校学报,2016(1):55-58. |
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| 作者姓名： | 王瑀 |
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| 作者单位： | 成都职业技术学院旅游分院,成都,610041 |
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| 基金项目： | 四川省教育厅人文社科项目“基于产业集聚的成都文化旅游发展战略研究”(13SB0363) |
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| 摘 要： | 从文化旅游的产业性入手，提出区域旅游业的转型升级与取得市场竞争的有效途径是产业化发展。结合成都市文化旅游发展现状提出了以休闲为统领，会展和创意为驱动，多元文化积聚的“双轮驱动，1＋N”式文化旅游发展的战略模式。“休闲”为魂，多元文化是“休闲”的集中展现，会展和创意是驱动力。通过会展和创意产业的发展，休闲文化的“魂”借助多元文化被市场所感知，成都区域文化旅游品牌借此得以树立。
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| 关 键 词： | 产业集聚 文化旅游 成都文化旅游 |
The Discussion of the Cluster Strategy for Cultural Tourism Industry Development in Chengdu |
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| Abstract: | Starting from industrial culture tourism, the author presents the idea that an effective way to upgrade the regional tourism industry and market competition is the industrialization development, combined with the present situation for Chengdu city culture tourism development leisure time tourism is taken as a guide, exhibition and creativity is taken as a driving power, which will drive a variety of cultural accumulation,“such as strategic mode of cultural tourism development 1+N” type. |
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| Keywords: | industrial cluster cultural tourism cultural tourism in Chengdu |
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