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手机报的传播价值解析
引用本文:路璐.手机报的传播价值解析[J].黄河水利职业技术学院学报,2011,23(1):95-98.
作者姓名:路璐
作者单位:郑州大学新闻与传播学院,河南,郑州,450000
摘    要:手机在人类媒介功能外化的过程中,发挥了重要作用.手机报是手机媒体与传统媒体融合衍生的优秀产品形式,它拉近了人们同新闻事件的距离.从手机报的概念和分类入手,在论述手机报大众传播、小众接收的传播特点的基础上,以中国2008年雪灾报道和2010年上海世博会报道为例,分析了手机报在重大事件中的突出作用;以"两会"报道为例,展现...

关 键 词:手机媒体  手机报  传播价值  重大事件  公共新闻

Analysis on Mobile Newspaper Dissemination Value
LU Lu.Analysis on Mobile Newspaper Dissemination Value[J].Journal of Yellow River Conservancy Technical Institute,2011,23(1):95-98.
Authors:LU Lu
Affiliation:LU Lu(School of Journalism & Communication,Zhengzhou University,Zhengzhou 450000,Henan,China)
Abstract:During the human being medium function externalization process,mobile phone has played an important role.Mobile newspaper is a good product form of mobile medium and traditional medium's derivation.The mobile newspaper shortens the distance of people and news event.From the conception and classification of mobile newspaper,based on the dissemination feature of stating mass communication,minority receive,the China 2008 snow disaster report and 2010 Shanghai EXPO report are as the examples to be analyzed the mobile newspaper's dominant role in big event.Based on "Two Conferences" report,mobile newspaper's excellent performance in public news field is displayed and dissemination superiority and dissemination value are stated synthetically.
Keywords:Mobile phone medium  mobile newspaper  dissemination value  big event  public news
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