基于名牌生成的CEO决策链研究

品牌是质量竞争的产物,是差异化竞争的需要。名牌是品牌的升华。名牌自生能力是名牌优势的根本所在。创造名牌就是创造高集中度的市场结构。规模效应与名牌效应相互促进,从而使名牌成为行业龙头,带动相关组织和行业参与国际竞争,在竞争中不断发展和壮大。创立名牌和创新名牌应成为CEO第一决策目标。CEO链化决策模式有别于传统模式的先体制后机制决策(或体制决定机制)的程序。资源资本化理论概括和揭示了CEO战略决策的本质。

Research on CEO Decision-making Chain Generated by Famous Brand

Brand is the outcome of quality competition and the need of the differentiation competition.The famous brand is the sublimation of brand.The self-survival ability of the brand is the foundation of its advantage.Creating a famous brand is in fact to create a market structure of high density.The scale effect and the famous brand effect promote each other,which makes the famous brand become the leading industry.Then it drives other relative organizations and industries to participate in the international compe...