| 漫谈避免企业间恶性竞争的应对策略 |
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| 引用本文： | 吕晨钟,梁霞,李玉波. 漫谈避免企业间恶性竞争的应对策略[J]. 成都纺织高等专科学校学报, 2005, 22(3): 39-41 |
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| 作者姓名： | 吕晨钟 梁霞 李玉波 |
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| 作者单位： | 四川广播电视大学教学处,成都,610073 |
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| 摘 要： | 针对企业竞争中普遍存在的重复建设和恶性竞争这一影响国民经济健康发展的问题,根据它产生的根源,从战略管理角度提出,企业应该灵活运用市场调查、市场细分、设置进入壁垒、协同竞争等手段,以保持企业、行业与社会经济健康稳定地发展.
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| 关 键 词： | 企业经营战略 竞争 市场调查 市场细分 进入壁垒 协同竞争 |
| 文章编号： | 1008-5580(2005)03-039-03 |
| 修稿时间： | 2004-11-08 |
Discussing about How to Avoid Malignant Competition among Enterprises |
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| Lü Chen-zhong,LIANG Xia,LI Yu-bo. Discussing about How to Avoid Malignant Competition among Enterprises[J]. Journal of Chengdu Textile College, 2005, 22(3): 39-41 |
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| Authors: | Lü Chen-zhong LIANG Xia LI Yu-bo |
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| Abstract: | Aiming at the problem of repetitive construction and malignant competition existing in enterprises which may do harm to economic development healthily, strategically some measures like market research, market subdivision, entrance obstacle of setup and cooperative competition, etc. shall be taken so that enterprises can match the development of social economy healthily and stably. |
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| Keywords: | management strategy of enterprise malignant competition market research market subdivision entrance obstacle cooperative competition |
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