| 中小企业差异化营销策略浅议 |
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| 引用本文： | 蒲姝.中小企业差异化营销策略浅议[J].成都纺织高等专科学校学报,2004,21(1):18-20. |
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| 作者姓名： | 蒲姝 |
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| 作者单位： | 成都纺织高等专科学校经外系,成都,610023 |
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| 摘 要： | 对中小企业开展差异化营销策略进行论述,提出了一些实施措施;认为在当前激烈的市场竞争中,中小企业的生存之道是不断创新,是应用差异化营销策略,走别具一格的道路.
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| 关 键 词： | 差异化营销策略 中小企业 产品差异化 形象差异化 市场差异化 |
| 文章编号： | 1008-5580(2004)01-018-03 |
| 修稿时间： | 2003年10月30日 |
Discussing about Differential Marketing Methods for Small and Medium-sized Enterprises |
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| PU Shu.Discussing about Differential Marketing Methods for Small and Medium-sized Enterprises[J].Journal of Chengdu Textile College,2004,21(1):18-20. |
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| Authors: | PU Shu |
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| Abstract: | Differential marketing methods in small and medium- sized enterprises a re discussed and some related practical measures are put forward in the article. The conclusion that in the intensive competitive markets, small and medium-size d enterprises have to keep up continuous innovation and apply differential marke ting methods to create a special business way for themselves is made. |
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| Keywords: | Differential marketing methods\ Small and medium-siz ed enterprises Differential products Differential image Differential marke t |
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