| 食品品牌文化的创意与构建 |
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| 引用本文： | 陶丽萍.食品品牌文化的创意与构建[J].武汉工业学院学报,2006,25(3):96-99. |
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| 作者姓名： | 陶丽萍 |
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| 作者单位： | 武汉工业学院,人文科学系,湖北,武汉,430023 |
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| 基金项目： | 湖北省教育厅社会科学规划项目 |
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| 摘 要： | 创造个性化的食品品牌文化是当今食品企业增强品牌核心竞争力，提高品牌传播感染力的金字招牌。应围绕消费者需求的变化，充分挖掘与利用一切有益的文化资源，以流行文化、前锋文化、地域文化以及传统文化为主要叙述话语，形成食品品牌的独特文化价值内涵，构筑坚不可摧的品牌销售力。
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| 关 键 词： | 食品 品牌力 叙述话语 文化 |
| 文章编号： | 1009-4881（2006）03-0096-04 |
| 收稿时间： | 2006-05-23 |
| 修稿时间： | 2006年5月23日 |
THE CREATIVITY AND CONSTRUCTION OF THE CULTURE OF FOOD BRAND |
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| TAO Li-ping.THE CREATIVITY AND CONSTRUCTION OF THE CULTURE OF FOOD BRAND[J].Journal of Wuhan Polytechnic University,2006,25(3):96-99. |
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| Authors: | TAO Li-ping |
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| Affiliation: | Department of Humanities, Wuhan Polytechnic University, Wuhan 430023, China |
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| Abstract: | The creation of personalization food brand culture is the gold-lettered signboard which strengthens the core competitive power and dissemination power of the brand of the food enterprises. They should fully excavates and uses all beneficial cultural resources according to the change of the consumer demand, and forms the unique cultural value which takes the pop culture, the vanguard culture, the region culture as well as the traditional culture as the main narration words. It will construct indestructible brand consumption power. |
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| Keywords: | food brand strength narration words culture |
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