| 基于产业融合的乡村旅游全价值链体系构建研究 |
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| 引用本文： | 马勇,张学习.基于产业融合的乡村旅游全价值链体系构建研究[J].武汉工业学院学报,2014(2):108-112. |
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| 作者姓名： | 马勇 张学习 |
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| 作者单位： | 武汉轻工大学经济与管理学院,湖北武汉430023 |
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| 摘 要： | 基于产业融合的观点，以全价值链这一全新的理念，分析了乡村旅游全价值链的六大构成要素，即资源融合价值、功能融合价值、品牌融合价值、文化融合价值、以及由资金融合、人才融合、创新融合构成的保障融合价值。并在此基础上构建出基于产业融合的乡村旅游全价值链体系，以期为我国乡村旅游产业发展、定位与价值提升提供全新的理念指导。
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| 关 键 词： | 产业融合 乡村旅游 全价值链 |
Astudy of the system construction of the whole rural tourism value chain based on industry integration |
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| MA Yong,ZHANG Xue-xi.Astudy of the system construction of the whole rural tourism value chain based on industry integration[J].Journal of Wuhan Polytechnic University,2014(2):108-112. |
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| Authors: | MA Yong ZHANG Xue-xi |
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| Affiliation: | ( School of Economy and Management, Wuhan Polytechnic University, Wuhan 430023, China) |
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| Abstract: | Based on the point of view of industrial integration , through the new concept of the whole value chain , This article analyses the six elements of the value chain of the rural tourism：resources integration value , functional integration value , brand value integration and cultural integration value ,fusion integration of funds , personnel in-tegration,and innovation the guarantee value fusion .And on this basis build industrial convergence based the whole rural tourism value chain system .Hope for our country rural tourism industry development , positioning and value enhancement to provide brand -new concept guidance . |
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| Keywords: | industry integration rural tourism the whole value chain |
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