| 基于客户信用等级的差异化服务营销策略 |
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| 引用本文： | 李江,施泉生.基于客户信用等级的差异化服务营销策略[J].电力需求侧管理,2008,10(5):49-50. |
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| 作者姓名： | 李江 施泉生 |
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| 作者单位： | 上海电力学院,管理与人文学院,上海,200090 |
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| 摘 要： | 实施差异化服务营销策略可以降低供电企业经营风险。提出了客户信用评级的4个级别，并提出相应的服务营销策略。实施差异化服务要与优质服务相结合，从而更好地为客户服务，实现供电企业和客户的长远发展。
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| 关 键 词： | 电力客户 信用等级 差异化营销 |
Differentiated service marketing strategy based on credit rating of electric power clients |
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| LI Jiang,SHI Quan-Sheng.Differentiated service marketing strategy based on credit rating of electric power clients[J].Power Demand Side Management,2008,10(5):49-50. |
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| Authors: | LI Jiang SHI Quan-Sheng |
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| Affiliation: | LI Jiang,SHI Quan-Sheng(Shanghai University of Electric Power,Shanghai 200090,China) |
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| Abstract: | The implementation of differentiated service marketing strategy can reduce the risk of electricity supply business.The article brings out the customer's four credit rating levels,and the corresponding service marketing strategy.The implementation of differentiated service needs to combine with optimal electric service,in order to better serve our customers,and realize the long-term development for power supply enterprise and customers. |
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| Keywords: | electric customer credit rating differentiated marketing |
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