| 从广告语的角度看中美文化差异(英文) |
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| 引用本文： | 徐鸿雁.从广告语的角度看中美文化差异(英文)[J].上海电机学院学报,2005(Z1). |
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| 作者姓名： | 徐鸿雁 |
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| 作者单位： | 上海电机学院英语系 上海200240 |
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| 摘 要： | 从广告的角度,分析了中美两国的文化差异,同时,也揭示了广告和文化之间的紧密关系。在广告翻译中,为使译文广告与原文起到同样的效果,应该充分考虑并克服这些文化差异障碍。
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| 关 键 词： | 广告 文化差异 心理 |
Differences between Chinese and American Cultures Reflectedin Advertising |
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| Xu Hongyan.Differences between Chinese and American Cultures Reflectedin Advertising[J].JOurnal of Shanghai Dianji University,2005(Z1). |
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| Authors: | Xu Hongyan |
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| Abstract: | The paper illustrates some differences between Chinese and American cultures fromtheperspective of advertising.It also reveals the close relationship between advertising and culture.Inthetranslation of advertisements,it is necessaryto overcome these cultural differences to achieve same ef-ficiency between source text and target advertisement. |
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| Keywords: | advertising cultural differences psychology |
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