基于综合价值的优质电力客户评价体系研究

为帮助供电企业科学甄别优质客户,保证优质电力客户的稳定与增长,借鉴经济学理论,以实用化为基本原则,以业务需要为基础,建立了优质客户价值指标体系。在此基础上,依据各类指标特点,设计了单项指标评价方法;依据指标信息量,设计了基于熵权法的指标权重计算方法;依据营销特点,创建了新型综合价值合成方式,共同构建了完整的优质客户综合价值评估体系和计算流程。实例计算证明,该套思路具有一定的合理性和实用性,可为供电企业营销决策人员筛选优质客户提供决策依据。

Research on High-grade Power Customer Evaluation System Based on Comprehensive Value

In order to identify the high-grade customer for scientifically power enterprises and ensure the stability and growth of these customers,the high-grade customer comprehensive value index system for the service requirements is proposed based on economic theory and basic principle of practicality.Then,the single value evaluation method is proposed according to the characteristics of each index,and the index weight calculation method based on entropy approach is also presented according to the amount of index information.In addition,the high-grade consumer comprehensive value evaluation system and calculation procedure are built with new synthetic method according to marketing characteristics.The example calculation shows that this method has certain rationality and practicality,which can provide the decision basis for decision makers to select high-grade customer.