| 熵权法在供电企业营销效果评价中的应用 |
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| 引用本文： | 汪时辉,李翔,牛东晓,任峰.熵权法在供电企业营销效果评价中的应用[J].现代电力,2004,21(2):87-90. |
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| 作者姓名： | 汪时辉 李翔 牛东晓 任峰 |
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| 作者单位： | 1. 华北电力大学经济管理系,河北,保定,071003
2. 华北电力大学(北京)工商管理学院,北京,102206 |
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| 基金项目： | 国家自然科学基金资助项目(50077007) |
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| 摘 要： | 首先根据供电企业的特点建立了一套用以评价营销效果的指标体系,采用熵权法来建立评价模型,运用定量与定性相结合的方法来评价供电企业营销效果。然后以一个算例对该方法进行实证研究。结果表明:熵权评价方法能充分考虑获得信息的多少和质量,将其用于评价供电企业的营销效果,可以得出比较中肯客观的结论。
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| 关 键 词： | 电力市场 营销效果 熵权评价 多目标决策 |
| 文章编号： | 1007-2322(2004)02-0087-04 |
| 修稿时间： | 2003年12月25 |
Application of Entropy Method in Evaluation of Electric Enterprises'Marketing Result |
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| Wang Shihui,Li Xiang,Niu Dongxiao,Ren Feng.Application of Entropy Method in Evaluation of Electric Enterprises''''Marketing Result[J].Modern Electric Power,2004,21(2):87-90. |
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| Authors: | Wang Shihui Li Xiang Niu Dongxiao Ren Feng |
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| Abstract: | In this paper, on the basis of the character of electric enterprise, the evaluation index system of marketing result and assessment model based on entropy is proposed , and the method included quantitative analysis and qualitative analysis are used to evaluate marketing result. Then this method is tested by analyzing an example. The results prove that the entropy assessment method can abundantly consider quantity and quality of obtained infomation. Relative objective conclusion is acquired by this way. |
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| Keywords: | electric power market marketing result entropy evaluation multipurpose decisionmaking |
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