Investigating the Impact of Familiarity and Product Conditions on The Ease of Use of a Product

Ease of use is one of the main criteria that customers consider when making a purchase decision. To provide a pleasant experience to the customers, offering products or services consisting of advanced features and functions is no longer enough, due to the existing competition in the global market. In reality, the ease of use of any product is influenced by the conditions of the product and the familiarity of the user. This study examines the influence of the familiarity and the product conditions on the ease of use of a product. This only explains how the conditions of the product and the fa-miliarity of the user, influence on the ease of use of a product when the usage hours of a product increases. A case study would be conducted to validate the results. The results of this study indicate that in the case where both the product conditions and the familiarity has been varied, the ease of use of the product has been increased from 0.229 to 0.380 gradually within the 10 weeks period. Through these results valuable guidance could be obtained by the manufacturers to identify how the ease of use level of a product deviates from the standard level when the usage hours of the product would increase.