用户行为驱动的网页布局自动调整的研究

在传统的Web网站中,网页的布局往往由网页制作人员安排并很少变化.为了更好的为网络用户提供服务,提出通过对Web日志的数据清洗,识别出每个用户在一个会话期内访问的页面,依据网页内客在逻辑上的关系和用户经常访问的页面,得到用户对网页内容的兴趣度矩阵及各子项目的兴趣度矩阵.对网络用户根据兴趣度短阵进行层次化的分类,得到每个...

User Behavior-driven Automatic Adjustment of Page Layout

In a traditional Web site,the page layout was often arranged by the web production staff,and very few changes.In order to better provide services for network users,the datum of Web log were cleaned,each user to access a page during a session was identified,according to the logical relationship of web content and pages which were frequently visited to get interest matrix about content and the sub-item.Web users were hierarchical classified by these matrices.When users visited the Web site,page layout was automatic adjusted by the categories of the users.Users can quickly and easily access interesting pages.This will give each user more personalized,flexible services,service performance of site and trust of user were increased to prevent the user lost in the mass data.