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基于客户满意度的第四方物流多属性指派决策机制
引用本文:王爱民,周宏宇,张战峰,栗青生,葛彦强.基于客户满意度的第四方物流多属性指派决策机制[J].计算机工程与应用,2011,47(6):239-242.
作者姓名:王爱民  周宏宇  张战峰  栗青生  葛彦强
作者单位:1. 安阳师范学院计算机与信息工程学院,河南安阳,455002
2. 重庆国虹科技发展有限公司,重庆,400000
基金项目:国家自然科学基金,河南省重点科技攻关计划项目
摘    要:基于第四方物流客户的多样化需求,建立了客户满意度属性体系及量化标准;通过对物流客户和第三方物流进行需求和供给的多属性分析,给出了属性需求和供给值矩阵;通过研究属性需求和供给值之间的关系,建立了基于客户满意度的第四方物流多属性指派决策方案;利用Microsoft Excel中的规划求解对一个实例计算,并通过对比分析验证了这一多属性指派决策方案的可行性、实用性和有效性。

关 键 词:第四方物流  客户满意度  多属性指派
修稿时间: 

4PL multi-attribute assignment and decision mechanism based on customer satisfaction
WANG Aimin,ZHOU Hongyu,ZHANG Zhanfeng,LI Qingsheng,GE Yanqiang.4PL multi-attribute assignment and decision mechanism based on customer satisfaction[J].Computer Engineering and Applications,2011,47(6):239-242.
Authors:WANG Aimin  ZHOU Hongyu  ZHANG Zhanfeng  LI Qingsheng  GE Yanqiang
Affiliation:1.School of Computer,Anyang Normal University,Anyang,Henan 455002,China 2.Chongqing Guohong Tech.Development Co.,Ltd.,Chongqing 400000,China
Abstract:Based on the diverse need of the 4PL customers, the quantitative criteria for measuring the customer satisfaction is established.Then the multi-attribute demand and supply between the logistics customers and third-party logistics are analyzed,the attribute matrix for the demand and supply is given.By studying the relation of attribute supply value and attribute demand value,4PL multi-attribute assignment and decision mechanism is built based on the customer satisfaction.An example is presented and analyzed in detail to verify the feasibility,practicability and efficiency of the 4PL multi-attribute assignment and decision mechanism.
Keywords:fourth party logistics  customer satisfaction  multi-attribute assignment
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