| C2C网上拍卖中的信任计算模型研究 |
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| 引用本文： | 张巍,朱艳春.C2C网上拍卖中的信任计算模型研究[J].计算机工程与应用,2006,42(13):5-7. |
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| 作者姓名： | 张巍 朱艳春 |
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| 作者单位： | 1. 中央财经大学信息学院,北京,100081
2. 北京航空航天大学经济管理学院,北京,100083 |
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| 摘 要： | 针对拍卖网站中现有的信任计算方法的不足以及传统理论信任模型的局限性,论文提出了影响网上拍卖信任的5项信任因素,并构建了C2C网上拍卖中的信任计算模型。最后仿真实验的结果表明模型具有较好的有效性和可行性。
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| 关 键 词： | C2C网上拍卖 信任计算模型 信誉榨取 |
| 文章编号： | 1002-8331-（2006）13-0005-03 |
| 收稿时间： | 2005-07 |
| 修稿时间： | 2005年7月1日 |
Trust Computing Model for C2C Online Auctions |
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| Zhang Wei,Zhu Yanchun.Trust Computing Model for C2C Online Auctions[J].Computer Engineering and Applications,2006,42(13):5-7. |
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| Authors: | Zhang Wei Zhu Yanchun |
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| Affiliation: | 1 School of Information, The Central University of Finance and Economics, Beijing 100081; 2 School of Economics and Management, Beijing University of Aeronautics and Astronautics, Beijing 100083 |
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| Abstract: | With the enormous growth of the Internet and E-commerce,online trust has become an increasingly important issue.In this paper we have introduced five basic trust parameters,and proposed a computational trust model that combines these parameters to measure the trustworthiness of participants in online auctions.The simulation results show that compared to the current C2C trust model,the proposed model is more effective against malicious behavior. |
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| Keywords: | C2C online auctions trust computing model milking reputation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
