| 企业电子商务采纳与应用关键影响因素实证研究 |
| |
| 引用本文： | 何哲军,朱茂然,王洪伟.企业电子商务采纳与应用关键影响因素实证研究[J].计算机工程与应用,2009,45(2):191-196. |
| |
| 作者姓名： | 何哲军 朱茂然 王洪伟 |
| |
| 作者单位： | 同济大学,经济与管理学院,上海,200092 |
| |
| 摘 要： | 以创新扩散理论与文献为依据构建了企业电子商务采纳与应用关键影响因素模型,并以长三角地区企业为主体进行了问卷调查。在利用SPSS对调查结果进行信度分析的基础上,采用结构方程模型对假设模型进行了实证,研究结论有助于企业认清自身所处的环境与条件,了解电子商务技术采纳行为形成的机理,有效管理电子商务技术采纳与应用活动。
|
| 关 键 词： | 电子商务技术采纳 影响因素 实证研究 |
| 收稿时间： | 2008-8-15 |
| 修稿时间： | 2008-9-15
|
Research on key factors affecting enterprises'adoption and migration to internet-based e-commerce |
| |
| HE Zhe-jun,ZHU Mao-ran,WANG Hong-wei.Research on key factors affecting enterprises''adoption and migration to internet-based e-commerce[J].Computer Engineering and Applications,2009,45(2):191-196. |
| |
| Authors: | HE Zhe-jun ZHU Mao-ran WANG Hong-wei |
| |
| Affiliation: | HE Zhe-jun,ZHU Mao-ran,WANG Hong-wei School of Economics & Management,Tongji University,Shanghai 200092,China |
| |
| Abstract: | Based on the innovation diffusion theory and literature,this paper constructs key factors model affecting enterprises' adoption and migration to internet-based e-commerce,and conducts a business survey in the Yangtze River Delta region as the main.On the basis of analyzing the reliability of survey results using SPSS software,this study examines the assumptions of theo-retical model using SEM method.The conclusion of this paper will help enterprises in raising the awareness of their own environ-ment and con... |
| |
| Keywords: | e-commerce technology adoption factors affecting empirical study |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《计算机工程与应用》浏览原始摘要信息 |
|
点击此处可从《计算机工程与应用》下载全文 |
|
