腾讯微博的内容生成模式分析

随着Web 2.0 时代网络技术的快速发展,社交类网站用户大规模增加。该文选取腾讯微博近两万名用户,抓取了他们所有的微博数据,对腾讯微博的用户内容生成模式进行分析和研究。我们从微博用户贡献分析、基于时间的用户活跃度分析以及微博影响三个角度出发,对微博的数量、微博的原创与转发、微博发布的周模式与日模式、微博转发影响力以及对影响微博转发的因素进行研究。总结出微博用户内容生成的一些特点,如用户内容贡献呈现一种“90-10”规则,不同类型的用户有着不同的“微博风格”,微博用户每日微博发布数有着明显的周模式与日模式等。相关分析结论对于进一步深化研究微博的用户内容生成模式具有一定参考意义。

Analyzing Patterns of User Content Generation in Tencent Microblogging

With the rapid development of network technology in Web2.0 age, the amount of social network website users has increased sharply. This paper colllects near 20 thousands users of Tencent Microblogging with their Microbloggings, and analyzes the patterns of user Content Generation of Tencent Microblogging. From perspectives of Microblogging content contribution, user activity over time and Microblogging influence, we examine the amount of Microblogging, ratio of original and repost content, number of content text, the weekly and daily patterns of Microblogging release, the repost number of Microblogging, the repost influence of Microblogging and the Microblogging contain ‘@’. Our analysis shows observations scuh as the users content contribution have “90-10”rule, different type of users have different “Microblogging style”, and users’ posting behavior exhibits strong daily and weekly patterns.