| 基于模糊回收价格的逆向供应链定价策略研究 |
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| 引用本文： | 顾巧论,季建华.基于模糊回收价格的逆向供应链定价策略研究[J].信息与控制,2006,35(4):417-422. |
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| 作者姓名： | 顾巧论 季建华 |
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| 作者单位： | 1. 上海交通大学安泰经济与管理学院,上海,200052;天津工程师范学院计算机系,天津,300222
2. 上海交通大学安泰经济与管理学院,上海,200052 |
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| 摘 要： | 在由单一制造商和单一零售商构成的逆向供应链系统中，回收产品质量的不确定性导致回收价格的不确定性．针对这种不确定性，将回收价格看作三角模糊数，应用模糊理论和博弈理论对回收价格浮动的基准点进行决策，分别得出了两个非合作博弈的均衡解（斯坦克尔伯格均衡和纳什均衡）和一个合作博弈的均衡解（联合定价），并给出了各均衡条件下制造商和零售商各自回收价格的浮动范围．
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| 关 键 词： | 逆向供应链 模糊理论 博弈理论 定价策略 |
| 文章编号： | 1002-0411（2006）04-0417-06 |
| 收稿时间： | 2005-10-08 |
| 修稿时间： | 2005-10-08 |
Price Decision for Reverse Supply Chain Based on Fuzzy Recycling Price |
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| GU Qiao-lun,JI Jian-hua.Price Decision for Reverse Supply Chain Based on Fuzzy Recycling Price[J].Information and Control,2006,35(4):417-422. |
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| Authors: | GU Qiao-lun JI Jian-hua |
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| Affiliation: | 1. Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai 200052, China; 2. Department of Computer, Tianjin University of Technology and Education, Tianjin 300222, China |
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| Abstract: | In the reverse supply chain(RSC) composed of a manufacturer and a retailer,quality uncertainty for recycling products may result in uncertainty of the recycling price.For this reason,considering the recycling price as a triangular fuzzy number,the basic point for recycling price fluctuation is decided with fuzzy theory and game theory,and two non-cooperative game equilibriums(Stackelberg equilibrium and Nash equilibrium) and a cooperative game equilibrium(coordination in price decision) are obtained.Moreover,fluctuating scopes of recycling prices under each equilibrium circumstance for the manufacturer and the retailer are presented. |
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| Keywords: | reverse supply chain fuzzy theory game theory price decision |
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