Consumer trust in an Internet store |
| |
Authors: | Sirkka L Jarvenpaa Noam Tractinsky Michael Vitale |
| |
Affiliation: | (1) Department of Management Science and Information Systems, CBA 5.202, B6500, University of Texas at Austin, Austin, TX, 78712‐1175, USA E-mail:;(2) Industrial Engineering and Management, Ben‐Gurion University, Beer Sheva, 84105, Israel;(3) Melbourne Business School, The University of Melbourne, Carlton, 3053, Victoria, Australia |
| |
Abstract: | The study reported here raises some questions about the conventional wisdom that the Internet creates a “level playing field”
for large and small retailers and for retailers with and without an established reputation. In our study, consumers recognized
differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness
and their perception of risk, as well as their willingness to patronize the store. After describing our research methods and
results, we draw some implications for Internet merchants.
This revised version was published online in July 2006 with corrections to the Cover Date. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|