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微博“信息茧房”与“意见领袖”探析
引用本文:刘礼彤.微博“信息茧房”与“意见领袖”探析[J].互联网天地,2014(9):16-19.
作者姓名:刘礼彤
作者单位:华南理工大学大学新闻与传播学院 广州510641
摘    要:在微博平台上,用户偏好根据自己的爱好来"关注"内容,会逐渐造成"信息茧房"。本文从Web2.0时代"去中心化"的演绎、微博自身的个性化特性、网民的心理因素3个方面分析造成"信息茧房"的原因,并分析"信息茧房"现象的利弊影响。

关 键 词:微博  信息茧房  意见领袖

Analysis on Microblog of "Information Cocoon" and "Opinion Leaders"
Liu Litong.Analysis on Microblog of "Information Cocoon" and "Opinion Leaders"[J].China Internet,2014(9):16-19.
Authors:Liu Litong
Affiliation:Liu Litong(School of Journalism and Communication,South China University of Technology,Guangzhou 510641,China)
Abstract:On microblog platform,user "concern" content according to their preferences,which will gradually lead to "information cocoon".The reason of "information cocoon" from three aspects of Web2.0era "to the center" of interpretation,microblog personalized features and psychological factors of netizens were analyzed.The pros and cons affect of the "information cocoon room" phenomenon was analyzed.
Keywords:microblog  information cocoon  opinion leaders
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