| 基于Web使用挖掘的匿名用户购买预测模型 |
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| 引用本文： | 姚金锋,吴春旭.基于Web使用挖掘的匿名用户购买预测模型[J].计算机应用与软件,2007,24(11):186-188,206. |
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| 作者姓名： | 姚金锋 吴春旭 |
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| 作者单位： | 中国科学技术大学管理学院,安徽合肥230052 |
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| 摘 要： | 基于Web使用挖掘的思想,通过在Web日志文件中加入用户页面动作记录,结合浏览页面和页面行为两方面的内容,设计算法计算支持度计数,进行关联规则挖掘,力图提取更加准确的用户购买模式;参照这些模式,利用一种混合模式算法对Web站点匿名访问用户的购买概率进行预测,建立预测模型,并给出了实验结果分析.提出的模型对企业的客户关系管理具有积极的意义.
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| 关 键 词： | Web使用挖掘 客户行为 CRM 预测 使用挖掘 匿名访问 用户 购买概率 建立预测模型 WEB USAGE MINING BASED 意义 客户关系管理 企业 实验结果分析 模式算法 混合 利用 购买模式 提取 规则挖掘 关联 计数 支持度 |
| 修稿时间： | 2005-11-17 |
AN ANONYMOUS-USER-ORIENTED PURCHASE PREDICTION MODEL BASED ON WEB USAGE MINING |
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| Yao Jinfeng,Wu Chunxu.AN ANONYMOUS-USER-ORIENTED PURCHASE PREDICTION MODEL BASED ON WEB USAGE MINING[J].Computer Applications and Software,2007,24(11):186-188,206. |
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| Authors: | Yao Jinfeng Wu Chunxu |
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| Affiliation: | Management School, University of Science and Technology of China ,Anhui 230052, Hefei, China |
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| Abstract: | Based on Web usage mining,two aspects including users' web view pages and their web behaviors are combined and added to Web log files.A special algorithm is designed to compute support-count,and the association rules are mined to extract more accurate customers' purchase patterns.A hybrid approach algorithm is applied to predict the purchase probability of the anonymous users on the Internet,and then a prediction model is built,and its quality is verified.According to the results of prediction,a company can arrange the strategies such as advertisement,website layout,structure.This model is of great help for companies to perform more efficient customer relationship management. |
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| Keywords: | Web usage mining User's behavior CRM Prediction |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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