基于损失厌恶型零售商的易逝品供应链价格补贴契约研究

在前景理论框架下,探讨了存在缺货损失下的由损失厌恶型零售商和风险中性型供应商组成的供应链价格补贴契约设计,研究了供应商为风险中性时,损失厌恶型零售商分别在批发价格契约和价格补贴契约下的订货行为.研究结果表明,损失厌恶型的零售商在批发价格契约下的订货可能偏离系统最优订货,供应商通过价格补贴契约可以协调整个供应链.最后通过算例分析,验证了价格补贴契约在协调供应链中的有效性.

Research on perishable product supply chain markdown money contract with a loss-averse retailer

Under the prospect theory, the markdown money contract with stock-out cost of supply chain with a loss-averse
retailer and a risk-neutral supplier is discussed. The order behaviors of a loss-averse retailer in the wholesale price contract
and the markdown money contract are studied. Study results show that, with stock-out cost, the order quality from the lossaverse
retailer may deviate from the optimized quality of the system, and markdown money contract can coordinate the
supply chain. Finally, a case study shows the effectiveness of markdown money contract in supply chain coordination.