损失概率厌恶和损失厌恶行为零售商的供应链网络均衡

研究零售商的损失概率厌恶和损失厌恶有限理性行为对供应链网络均衡的影响. 利用变分不等式和互补理论刻画制造商的最优行为和需求市场的供需均衡; 基于累积前景理论建立零售商的凹前景值函数, 并利用变分不等式刻画零售市场均衡. 零售商有限理性行为对其均衡行为的比较静态分析结果表明: 零售商的最大损失重视程度越大, 其均衡订购量越小; 零售商的最大获利重视程度越大, 其均衡订购量越大; 零售商的损失概率敏感度越大, 其均衡订购量越小; 零售商的损失厌恶程度越大, 其均衡订购量越小.

Equilibrium of supply chain network with retailers’behavior being probabilistic loss aversion and loss aversion

The effect of retailers’ probabilistic loss aversion and loss aversion bounded rational behavior on the equilibrium of supply chain network is studied. Based on the variational inequality and complementary theory, the manufacturers’ optimal behaviors and supply-demand equilibrium in demand markets are modeled. Based on the cumulative prospect theory, the retailers’ concave prospect functions are established. Based on the variational inequality, the equilibrium of retail market is described. Comparative statics analysis show that, the retailers’ equilibrium quantities decrease as the degree of attention to the worst increase, the retailers’ equilibrium quantities increase as the degree of attention to the best increase, the retailers’ equilibrium quantities decrease as the degree of likelihood sensitivity to loss increase, and the retailers’ equilibrium quantities decrease as the degree of loss aversion increase.