需求价格敏感下具有损失厌恶零售商的闭环供应链定价与协调

基于零售商回收模式，运用前景理论探讨了价格敏感随机需求下具有损失厌恶零售商参与的两级闭环供应链定价与协调问题。首先针对分散式决策，在两种批发价模式下推导和比较制造商和零售商的最优行为，分析损失厌恶程度对零售商定价和订货联合决策的影响；然后通过与集中式决策的对比验证了分散式供应链存在效率损失，进而设计收益共享契约对分散式供应链进行协调；最后通过算例验证了以上结论，并将回收率对最优决策和成员效用的影响进行了灵敏度分析。

Pricing and coordinating a closed-loop supply chain with loss-averse retailer and price-dependent stochastic demand

The prospect theory is utilized to investigate the issue of pricing and coordination mechanism for a closed-loop supply chain with a loss-averse retailer facing price-sensitive stochastic demand based on the retailer collection mode. Firstly, under two wholesale schemes, optimal behaviours of the retailer and manufacturer are derived and compared based on the decentralized decison. The impact of loss averse degree on joint decisions of optimal retail price and optimal order quantity is analyzed. The comparision between decentralized and centralized decision shows that the decentralized supply chain has efficiency losses, then revenue-sharing contract is designed to coordinate the decentralized supply chain. Finally, numerical examples are given to verify the above conclusions and analyze the impact of collection rate on optimal decisions and channel member’s utilities.