数据挖掘技术在中小型制造企业CRM中的应用

客户关系管理(CRM)是一种全新的管理理念,是提高企业竞争力的一种手段,而数据挖掘技术为CRM的实施提供了良好的支持。简单介绍了CRM系统的基本理论知识,分析了数据挖掘技术在中小型制造企业CRM系统中的主要应用,详细论述中小型制造企业运用数据挖掘技术,提高企业信息管理水平和企业竞争力,使企业建立以客户为中心的经营模式。结合中小型制造企业的特点,详细分析当前制造企业管理的困境,提出了中小型制造业具体在CRM中实施的步骤和方法。

Application of Data Mining in Small and Medium Sized Manufacturing Enterprises CRM

Customer relationship management(CRM) is a new management concept and is a sort of means that improves the power of competition,and the date mining technology provides a good support for CRM.Simply introduces the fundamental theory knowledge of CRM,and analyzes the data mining's main application in small and medium sized manufacturing enterprises CRM.Particularly argues that the small and medium sized manufacturing enterprises apply data mining techniques in order to advance information management level and competitiveness for enterprises,so enterprises can establish operation pattern focusing the customers.It combines the characteristics of small and medium sized manufacturing enterprises,particularly analyzes the puzzledom of current manufacturing enterprises,and concretely brings forward the implementary steps and means in small and medium sized manufacturing enterprises.