产品情感配色的计算机辅助设计及其评价方法

感性消费与用户体验飞速发展，为了将情感需求与色彩情感相匹配，研究情感驱 动的产品色彩设计及产品色彩设计中的色彩情感语义，并将情感语义进行定量化描述，建立了 基于情感的产品配色选取及配比方式。探讨了情感驱动的产品色彩设计过程，研究建立了基于 择近原则的产品色彩情感评价方法，为产品进行工程化设计提供色彩设计理论依据。以开关柜 产品色彩设计为例，应用情感配色设计方法并对其设计方案的情感表现进行评价，用以验证该 方法的可行性。

On Computer Aided Design of Product Emotion Color Matching and Its Evaluation Method

The perceptual consumption and user experience are developing rapidly. The model of selection and match of product color based on emotion is established to match the emotion demand and color emotion, study product color design driven by emotion and the emotion semantics of color in product color design, and describe the emotion semantics quantitatively. In the essay, the design process of product color driven by emotion is discussed, and the evaluation method of product color emotion based on the principle of choosing the nearest is established, which provides the theoretical foundation for engineering design on product color design. Taking the product color design of switch cabinets as an example, the method of emotion color match design is used and its emotion expression is evaluated.