面向用户意象的陶瓷茶具形态设计方法研究

针对陶瓷茶具造型老旧、形式单一的问题，构建了基于用户感性意象的陶瓷茶具 形态设计方法。以感性意象理论为基础，采用定性及定量相结合的研究方法，研究用户感性意 象与陶瓷茶具形态要素之间的量化关系。通过对陶瓷茶具形态构成要素的分析，确定了茶壶为 主要研究对象；采用语义差分法、因素分析法和多元线性回归分析法，探测消费者对陶瓷茶壶 形态的感性评价，利用数据统计分析量化用户感性意象与陶瓷茶壶形态设计的对应关系，并通 过设计实例验证此方法的正确性。研究结果拓展了以用户为中心的产品形态设计的新方法，对 探求用户意象偏好的陶瓷茶具形态设计具有一定的指导意义。

Research on Shape Design Method of Ceramic Tea Set Based on User Intention

Focusing on the problems of the old and single shape of ceramic tea set molding, the design method of ceramic tea set based on user’s perceptual intention is put forward. According to the theory of the perceptual intention, the quantitative relationship between user’s perceptual intention and the form elements of ceramic tea set is examined by adopting qualitative and quantitative research methods. Through the analysis of the shape elements of the ceramic tea sets, the teapot is defined as the main research object. We combine semantic differential method, factor analysis method, and multiple linear regression analysis method to detect the consumers’ perceptual evaluations on the form of ceramic teapot. The data statistics and analysis are employed to quantify the corresponding relationship between the user’s perceptual intention and the form design of ceramic teapot, and the correctness of the method is s verified by a design example. The results of the research providea new method of user-centered product form design, which has some implications for the form design of ceramic tea set for the users’ intention preferences.